About Me
Ironically, I struggle to brand and market myself. Autism's fun.
Officially, I’m a Head of Marketing. It’s the title that sits on the LinkedIn profile. But it’s a bit sanitized, isn't it? It doesn’t quite capture the eons of time I spend on Affinity figuring out what font to use, or the three hours I just spent having a marde with WordPress because a plugin’s developed a bout of dementia and forgotten where the CSS file is.
So, maybe Creative Lead? It sounds sexier. It radiates the ‘performative MacBook user’ vibe I want to give off. It acknowledges my UAL accreditation and the fact that I’m a hybrid shooter who knows how to cure camera-shyness. It covers the print and layout design – because unlike most "leads," I actually know what the hell FOGRA39 is.
But then I’m also the ad man. The social media manager. The guy reaching customers you never knew you had. Like people who've recently had kids (who might poo on your lovely carpet). That’s over 80,000 unlocked views for your hard-wood floor promo.
If I call myself a Full-Stack Creative, I sound like a tech startup's fever dream. Ew.
The truth? I’m a man with a computer & camera who is dangerously competent in too many disciplines. I can build the site, shoot the campaign, design the brochure, code the tracking, and fix the computer if the whole thing crashes (which it will if it runs Windows 11).